Scientific Edition

The unabridged guide to working with Facebook in the current business environment.

 

Buy it on Amazon
for Kindle

 

Buy it on Kobo
.epub version for most
tablets and ebook readers

 

 

Short promise:

Facebook is a space of desire and addiction,  but also intense joy. It offers possibilities of unprecedented data exposure but also social analysis; unlimited exploitation and surveillance but also is a real-time tool to fight crime; it may encourage polarizing views but it is also very much also a space of communion, and public longing.
Presently, Facebook is the best and most prominent, dominating, cutting-edge service that the internet has to offer. This book offers a detailed guide to how Facebook is working with us but also outside of our interests,  bringing the entire Internet within its own gates for us to ogle.
The Power of Facebook is precisely taken apart and reassembled in a comprehensive journalistic fashion, with one eye always towards the future, and always facts and opinions from ALL sides. What exactly is happening? How much do YOU know?  The 'Power of Facebook' explains every aspect of this mighty internet company.

Content

Quotations
Introduction

Part I Power


Chapter 1: The pleasure of Facebook
You might already know how this tremendous service works, but this chapter offers you a different view on how and why this great pleasure is built up through combined technical and biosocial means.

Chapter 2: Facebook's kitchen secrets
How does Facebook work behind its wall? What is profiling, and how does it connect to the EdgeRank system, in layman’s terms?

Chapter 3: The great power, the internet passport
Facebook’s most unique power is its ‘ownership’ of the identities of almost all participants. In what ways does this power display itself? How does Facebook manage it?

Part II Privacy


Chapter 4: The fantastic privacy labyrinth
Aside from your own Timeline, you also have a much more elaborate invisible profile that only Facebook sees. How is Facebook dealing with the balance between privacy settings and the need to build up your personal data as advertising profile and profit?

Chapter 5: Fuss about privacy
How can we negotiate  seemingly new privacy issues that emerge from Facebook connections? How to deal with friends, bosses and colleagues, your spouse (or lover!), and your children online and on chat? Here’s a thought: What if your privacy could become a valuable trade asset?

Chapter 6: Watchdogs that bark and bite
The recent history of tough struggles between Facebook and different government and citizen watchdog authorities on the company’s ever-transitioning privacy settings.

III Marketing

Chapter 7: Brands want your friendship
Businesses are Facebook’s customers. Marketing is a positive terrain, a space of beautiful manners and uniquely designed tricks used to seduce us. Here you’ll find examples of some of the most well managed marketing campaigns used to capture your profile views and Likes.

Chapter 8: Your value on Facebook
What are you worth to the marketers with their brands? Assessing your value and its calculation from the opposite side of the screen.

IV Social
 

Chapter 9: Our social ties
A consideration of the links between our social behavior and the social research emerging on Facebook, addressing: friendship management, clubs and online associations and organizing, the issue of loneliness, and the dilemma of image building.

Chapter 10: From tinkering to Facebookaholism
We’re all addicted in some way to this beautiful phenomenon. Why? How might we resist the worst forms of Facebook addiction?

Chapter 11: Adultery, divorce, revenge and even murder
A bestiary of surreptitious delights, documenting all of the things that go wrong, with Facebook, with many real world examples.

Chapter 12: “Theo, are you dead or something?”
Passing away in the time of Facebook, with some cosmic humor and future-oriented tips.


V Crime, Terror, Rebellion


Chapter 13: The CIA, police and cybercrime
How does Facebook, an emerging world power, come to manifest in security and censorship, and the tracing of citizens?

Chapter 14: Facebook as a weapon of terrorism
Anders Breivik has been the key European terrorist of this era so far. Everything about him and his fellow’s behaviour on and use of Facebook, a most revealing chapter.

Chapter 15: Revolutions protest and election campaigns
From the Arab Spring to Obama’s (re-)election. How influential are social media networks on political change, really?

VI Opinions

Chapter 16: Philosophers on Facebook
How do people like Evgeny Morozov, Sherry Turkle, Doug Rushkoff, Andrew Keen, Bernard Stiegler look at Facebook in the scheme of things. A pessimistic picture.

Chapter 17: The view of popular authors and internet tech heads
A balance of gay and critical views from popular authors and internet leaders about the use of social media and the future of internet, including the insights of many observers/users like Julian Assange and Zadie Smith and the humor of Gerrit Komrij.

VII Financial

Chapter 18: Facebook competition and the fight for the future
How is the competition doing? Yahoo, Micrfosoft, Google, Apple, Pinterest. Plus statistics

Chapter 19: A close up on the boss and the money
The inflated IPO and  its aftermath, considered alongslide the most generously complete picture we have of emperor Mark Zuckerberg.

VIII Final

Chapter 20: How does Facebook become our friend?
Recommendations, provocations and conclusions regarding how Facebook might become our most trusted social network.

Name and company Register

Register of persons

A

Abdel Fattah, Esraa

Abramson, Jill

Acklund, Robert

Adams, Sharon

Agha-Soltan, Neda

Ahmadinejad, Mahmoud

Al-Atraqchi, Firas

Alberdingk Thijm, Christiaan ,

Alderman, Naomi

Allan, Richard ,

Andreessen, Marc -

Antheunis, Marjolijn

Appelbaum, Jacob -

Arendt, Hannah

Arsenault, Amelia

Artistoteles

Arrington, Michael

Asperger, Hans 

Assange, Julian -

Atatürk, Mustafa Kemal

Auletta, Ken

Avenstroup Haugen, Knut

 

B

Back, Mitja

Backström, Lars

Bakhshandeh, Reza

Ballmer, Steve

Bankerdanny

Barker, Brandee

Bas, Marcel

Beard, Ethan

Beld, Bas van den

Bell, Genevieve

Bentham, Jeremy

Ben-Yair, Shimrit

Berlusconi, Silvio

Berners-Lee, Tim

Blackshaw, Pete

Blagui, Bechir

Blake, Ross

Blake, William

Blakemore, Colin

Blank, Seth

Bollen, Johan

Bøksle, Helene

Bono Vox

Boomen, Marianne van den

Boomsma-Shriber, Laura

Bosma, Yme

Bowes, Ron

Botterman, Maarten

Boyd, Dana

Brecht, Bertold

Brederode, Désanne van

Breyer, Jim

Breivik, Anders Behring

Brin, Sergey

Brookman, Justin

Brown, Eileen

Brubaker, Jed

Burke, Moira

Burton, Ken

Buuren, Armin van

C

Cacioppo, John

Calacanis, Jason

Carr, Nicholas

Cashmore, Pete

Castells, Manuel

Chan, Priscilla

Choe, David

Churchill, Winston

Clinton, Bill

Clinton, Hillary

Cobelens, Floris

Cohen, Robyn

Cohler, Matt

Coker, Brent

Colon, Geoffrey

Constine, Josh  

Conway, Ron

Copaken Kogan, Deborah

Cosby, Bill

Cox, Chris

Courbet, Gustave

Crawford, Chris

Cubrilovic, Nik

D

Damon, Matt

Davila, Joanne

Davis, Gary

Derkaoui, Amine

Deuze, Mark

Doak, Jeff

Drake, Perry

Dubcek, Alexander

Duggan, Mark

Dunbar, Robin

Duncan, Bobbi

Dyer, Geoff

Dylan, Bob (Robert Zimmerman)

E

Ebersman, David

Edelman, Ben

Eisenberg, Jesse

Effik, Tony

Ek, Daniel

El Bezaz, Naima

Elian, Afhin

Eliot, T.S.

Ellis, David

Ess, Henk van

Eminem

Esfandiari, Golnaz

Eskens, Sarah Johanna

Everson, Carolyn

F

Favier, Jaap

Federal Trade Commission

Fenichel, Michael

Fischer, Claude

Fogg, BJ

Forest, Amanda

Fowler, James

Franken, Onno

Fuchs, Christian

 

G

Gates, Bill

Gallagher, Ryan

Germanotta, Joanne Stefani (Lady Gaga)

Gershon, Ilana

Ghonim, Wael

Giphart, Ronald

Gladwell, Malcolm

Goff, Teddy

Gomperts, Rebecca

Goncalves, Dilney

Gonggrijp, Rop

Constine, Josh

Goor, Erik van

Gore, Al

Graham, Don

Graver, Anders

Greenfield, Lady Susan

Grimmelmann, James

Grohol, John

Groot, Ger 

Grove, Andy

Gundotra, Vic

H

Haddouk, Walid

Halavais, Alex

Hardey, Mariann

Hatlo, Christian

Hauser, Jasper

Havel, Václav

Heijden, Marcel van der

Helmond, Anne

Hobson, Daryl

Hof, Christian van ‘t

Hoffman, Reid

Holiday, Ryan

Hoogerbrugge, Han

Horowitz, Bradley

Hughes, Chris

Huizer, Erik

Hu Jintao

Hurley, Chad

Hustinx, Peter

I

Illouz, Eva

Thomas Indrebø

Isaacson, Walter

Itani, Ousama

J

Jarvis, Jeff

Jason, K.

Javeleau, Rebecca

Jelenchick, Lauren

Jensen, Peder (Fjordman)

Jensen, Stine

Jeter, Derek

Jobs, Steve

Jongstra, Atte 

Jordan, Alex

Joredet, Tor

K

Kafka, Franz

Kalish, Nancy

Kahneman, Daniel

Kanai, Ryota

Karinthy, Frigyes

Karpinski, Aryn

Ka-Shing, Li

Keen, Andrew

Keim, Katy

Kelley, Raina

Kelly, Chris

Kempner, Karen

Kennedy, John 

Kenny, Emma

Khodorkovsky, Mikhail

Kimmons, Steven

Kirkland, Resa

Kirkpatrick, David

Kirn, Walter

Kirshenbaum, Sheril

Knausgard, Karl Ove 

Kohnstamm, Jacob

Komanduri, Saranga

Komrij, Gerrit

Kolkman, Olaf

Krafsky, Kelli

Krasnova, Hanna

Kroes, Neelie

L

Lanier, Jaron

Laviv, Omer

Leadbeater, Charles

Leibowitz, Jon

Lessin, Sam

Levi, Rachel

Levy, Steven

Li Ka-Shing

Liebert, Mary Ann

Linder, Doug

Lippestad, Geir

Lovink, Geert

Lukashenko, Aleksandr

M

Magid, Larry

Manjoo, Farhad

Maitlis, Emily

Marche, Stephen

Marlow, Cameron

Matus, Jonathan

Mayer, Marissa

McAdam, Doug

McCain, John

McCandless, David

McCormick, Taylor

McGeehan, Ryan

McLuhan, Marschall

Mehdizadeh, Soraya

Melen, Alex

Merthe

Meyers, Sheri

Mezrich, Ben

Mickes, Laura

Middleton, Catherine

Milgram, Stanley

Miller, Charles 

Mills Elinor

Mitchell, Jason

Moffat, Zac

Mol, John de

Montaigne, Michel de

Montebourg, Arnaud

Moreno, Megan

Morgenstern, Jared

Morozov, Evgeny

Moskovitz, Dustin

Mossberg, Walt

Mousavi, Mir Hossein

Murdoch, Rupert

Mussolini, Benito

N

Nachison, Andrew

Napoleon

Narendra, Divya

Neven, Hartmut

Nourm Rim

Noyes, Andrew 

O

Obama, Barack

Öcalan, Abdullah

Odenhoven, Harry

O'Keeffe, Gwenn

Oishi, Shigehiro

Opsahl, Kurt

Orwell, George

P

Pachter, Michael

Page, Larry

Palihapitiya, Chamath

Pariser, Eli

Parker, Sean

Parr, Ben

Peck, Bob

Pellerin, Fleur

Pfeifle, Mark

Pincus, Mark

Pippert, Julie

Plato

Post, Anna

Protalinkski, Emil

R

Ragfors, Camilla

Rajaram, Gokul

Ramos, Andreas

Reding, Viviane

Rees, Geraint

Rihanna

Roberts, Bryce

Rogers,  John W. Jr.

Romney, Mitt

Rosales, Lani

Rose, Charlie

Rosenstiel, Tom

Rotenberg, Marc

Ropers, Daniël

Rosen, Larry

Ross, Blake

Ross, Rachel

Rotenberg, Marc

Rudin, Scott

Rushdie, Salman

Rushkoff, Douglas

Ryan, Tracii

S

Said, Khaled

Sanghvi, Ruchi

Simonite, Tom

Siroker, Dan

Said, Khaled 

Sandberg, Sheryl

Sanghvi, Ruchi

Saverin, Eduardo

Sciarra, Paul

Scheerder, Roy

Schnitt, Barry  

Schmidt, Eric

Schou Andreassen, Cecilie

Schouten, Alexander

Schrems, Max

Schnitt, Berry

Schnitzler, Hans

Schweitzer, Callie

Seder, J. Patrick

Sennett, Richard

Shaer, Matthew

Sharp, Evan

Shavit, Shabtai

Shirky, Clay

Sigal, Ivan

Silbermann, Ben

Singh, Manmohan

Sittig, Aaron

Sjogreen, Carl  

Smith, Zadie

Sorkin, Aaron

Spaink, Karin

Spears, Britney

Spiekermann, Sarah

Stassen, Benjamin

Stibel, Jeff

Stiegler, Bernard

Stikker, Marleen  

Stone, Biz

Stuart Mill, John

Sullivan, Danny

Sullivan, Joe

Sunstein, Cass

Susilo Bambang Yudhoyono

Swisher, Karen

Systrom, Kevin

T

Tamir, Diana

Tania (P77)

Taylor, Bret

Thiel, Peter

Thomas, Clive

Tiësto, DJ

Till, Baron Jaap van

Tipton, Kristina

Tjoa, Theo

Tolia, Nirav

Tumyr, Arne

Turenhout Caroline van

V

Van Der Heide, Brandon

Veelen, Arjen van

Veelen, IJsbrand van

 Veys, Tanguy

Vogelstein, Fred

 

W

Walther, Joseph B.

Weitz, Stefan

Wilberg, Kenneth

Wilders, Geert

Wilson, Fred

Winklevoss, Cameron

Winklevoss, Tyler

Wong, Yishan

Wood, Joanne

X

Xenos, Sophia

Xi-Jinping

Y

Yahyanejad, Mehdi

Yang Wang

Yildirim, Pinar

Z

Zak, Paul

Zee, Martijn van der

Zhao, Ben

Zigoris, Phil 

Zimmermann, Robert

Zuckerberg, Arielle

Zuckerberg, Donna

Zuckerberg, Edward

Zuckerberg, Mark (...)

Zuckerberg, Randi

Zwagerman, Joost

Zwitser, Tom  

 

Sources used

 

AD

Ad Age

AGbeat

All Things D

AP

BBC News

Bloomberg

British Journal of Psychiatry

Business Insider

California State University

Carnegie Mellon University

Cnet

CNN

Comscore

Courthouse

Cryptome

Dagbladet

Daily Telegraph

Dangerous Minds

Datalogix

De Groene Amsterdammer

Ebony.com

Economist

eMarketer

Erasmus University

European Commission

Facecrooks.com

Florida International University

Forrester

Fox News

Gigaom

Huffington Post

Humboldt-Universität

Inc.com

Indiana University

Johannes Gutenberg University

Mashable

MSNBC

Nature

NewMatilda.com

New Statesman

New York Law School

New York Magazine

New York Review of Books

New York Times

NRC Handelsblad

Ohio State University

PC World

Pew Research

Plos One

Psychological Science

Radboud University

Republic.com

Reuters

RMIT University Melbourne

San Francisco Chronicle

Science

Scientific American

Slate

Social Media Week

Stanford University

TechCrunch

Telegraaf

The Atlantic

The Daily Beast

The Guardian

The New Yorker

The Times

The Voice

Time

TNS Nipo

TU Darmstadt

University College London

University of Bergen

University of California

University of Chicago

University of Michigan

University of Oxford

University of Texas

University of Twente

University of Tilburg

University of Utrecht

University of Virginia

Universities of Warwick

University of Waterloo

USA Today

Vanity Fair

VG

Vienna University of

  Economics and Business

Volkskrant

Vrij Nederland

VVOJ Medialab

Wall Street Journal

Washington Post

Wired

World of Psychology

York University

ZDnet

 

Organisations and companies mentioned

 

Abine

ACLU

Altimeter Group

Adidas

Amazon

AOL

Apple

Archify

Artful Media Group

Asos

Athena

AT&T

Audi

Audiobook

Axe

Baidu

BBC (Worldwide)

Bebo

Benchmark Capital

Bol.com

BlackBerry

BMW

BP

Budweiser

Burson-Marsteller

Buzzcapture

C&A

Café Mom

Capgemini

Center for Democracy

  and Technology (CDT)

Chicago White Sox

China Mobile

Citroen

Claremont Graduate

  University

Clearswift

Click Forensics

CNIL

Coca-Cola

Consumer Reports

Craigslist

DAB

Dell

Derwent Capital Markets

DirecTV

Domino’s Pizza

Dove

DDB Tribal

Disney

Durex

eBay

Electronic Frontier

  Foundation (EFF)

Elsevier

English Football Association

Ernst & Young

European Defense League

Facebooklimiter.com

Fashionchick

Flickr

Focus Booster

Francisco Giants

Friend of mine

Friendster

Friesland

F-Secure

Garuda

Gawker

Ghostery

Gillette

Global Voices

GlobalWebIndex

Google

Greenpeace

Greylock Partners

Groupon

Harvard University

Hema

Hulu

Heineken

HTC

Hyundai

Hyves

iFreeFace

Imgur

ING

Instagram

Intelligent Media Group

Internet Architecture Board (IAB)

Internet Defense League (IDL)

Involver

Irish Data Protection

  Commission (DPC)

Jiba

Jobtrack

Joy Lingerie

Kaplan Test Prep

Kasperski Lab

Keepmeout.com

Kimberly-Clark

Klout

KLM

KNOI

Last.fm

Le Monde

Lewis PR

Likester

Limited Run

LinkedIn

McAfee

McDonald’s

Microsoft

Miramax

Mixi

Motorola

München

MySpace

National Cyber

 Security Alliance

Narus

Nestlé

Netmums.com

Netflix

New York Yankees

Nextdoor

Nike

Nivea

Nokia

Nutella

Occupy

Ofcom

Oprah Winfrey Show

Orange

Ordina

Peugeot

Philips

Pinterest

Playstation

Pringles

Publicis

Qzone

Raytheon

Rdio

Renault

Renren

Rijksmuseum

Royal Dutch Shell

Russell Herder

Samsung

Sanoma

Saturday Night Live

Sina

Sinopec Group

Skittles

Skype

Snapchat

Social Embassy

Social Intelligence

Sony

Southwest Airlines

Spil Games

Spotify

Starbucks

Start Up School

Stewarts Law

Stop Islamisation

 of Europe (SIAN)

Sophos

StudiVZ

Syncapse

Synovate

Telegraaf Media

Tencent

Time Warner

T-Mobile

Toblerone

TomTom

Trove

Tumblr

Twitter

Unilever

Victoria’s Secret

Virginia Tech

Vodafone

Volkswagen

Walmart

webSense

Wedbush Securities

WhatsApp

WikiLeaks

Wildfire

Wonder

World of Warcraft

World Online

Xbox

Xs4all

Yandex

Yelp

YesWeb

YouTube

Ziggo

Zopa

Zynga

 


 

  • Scientific Edition
 

Follow us!

Toegevoegd

U kunt verder winkelen of de bestelling afronden.

Afronden
This website uses cookies
http://www.thepoweroffacebook.com/713/privacy-statement.htm
More info
Close message