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Everything you need to know about Facebook as an enthusiastic user or organization
The 'Power of Facebook' explains in about 300 pages many aspects and effects of this mighty internet company. The Power of Facebook is precisely taken apart and reassembled in a comprehensive journalistic fashion, with facts and opinions from all sides. What exactly is happening with us on Facebook?


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Facebook: what it's all about

Addressing the platform in terms of our restless controlling libido, our deep desire to bridge distances between people, and as the ultimate form of virtual identification and marketing cache, this book traverses many facet of the growing power of Facebook, until it arrives at the ultimate question: how can Facebook itself become our friend?

Antoinette Hoes, Head of Strategy of digital marketing agency Tribal DDB:

"Never before has the phenomenon of Facebook been so intense and thoroughly analyzed as in this book, drawing from numerous sources. Peter Olsthoorn combines humor with seriousness, well-founded suspicion with genuine curiosity, and harsh criticism with substantiated admiration."

Table of contents

Key statistics
I The Essential Pleasure and Power
1. The pleasure of Facebook
2. Facebook's kitchen secrets
3. The great power, the internet passport
II The Battle for Privacy and Marketing
4. The fantastic privacy labyrinth
5. The huge data struggle
6. Brands want your friendship
III Living with/in Facebook
7. Our social ties
8. From tinkering to Facebookaholism
9. Adultery, divorce, revenge and even murder
10. “Theo, are you dead or something?”
IV Facebook, Crime and Revolution
11. CIA, police and cybercrime
12. Facebook as a terrorist weapon
13. Revolutions, protest and election campaigns
V The Public Debates
14. Philosophers on Facebook
15. From authors to internet brains
VI Mark and the Facebook Economics
16. Facebook competition…
17. A close up on the boss and the money
VII Possible Futures
18. How does Facebook become our friend?
Addendum: Statistics
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What people say about this book:

“After dealing with the world of Google, Peter Olsthoorn, with his famously sharp analytical skills, now maps for us the power of Facebook.”
(Ben Verwaayen, CEO of Alcatel-Lucent)
‘With his unrivaled knowledge of facts, Peter Olsthoorn provides us, after Google, with a deep insight into the excesses and innovations of Facebook.’
(Geert Lovink, founder of Institute for Network Cultures and Professor in media in The Netherlands and Switzerland)
"One of Europe's best Internet journalists dissects Facebook scrupulously. With its motto ‘First the facts, then the opinions’, this is once again a must read for every individual and company that wants to understand how 'the social' is taking over the internet."
(Vincent Everts, renowned investor, entrepreneur and speaker)
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